Engineer’s ‘Hustle’ becomes successful construction company
By Avis Thomas-Lester
Urban News Service
Brunson L. Cooper dreamed of starting his own construction firm—but he had no money, no investors, and no connections. He decided to become his own rich uncle.
The engineer spent 16 years working at Turner Construction, one of America’s largest builders. He always lived below his means and saved what he could. But his nest egg wasn’t enough to start his own construction firm in 2009. So he kept his “day job” at Turner for three years, while starting Corenic Construction Group on the side. Keeping his job at Turner in order to get started and time to raise additional funds, to assemble a team and land his first few projects.
“Then I never looked back,” said Cooper, 43, of Bowie, Maryland. “The company had grown enough that it needed my full-time attention, and I could actually take care of my family as well as I had at Turner.”
Corenic Construction, based in Washington, D.C., employs 30 people who have completed more than 1,000 projects, including a 30,000-square-foot showroom addition at BMW of Sterling, Virginia, and renovation of a 9,500-square-foot space at George Mason University in Fairfax, Virginia. Corenic’s clients have included the Army, Navy, the Department of Homeland Security, LOWE Enterprises and the Penzance Companies. Corenic earned $20 million last year, Cooper said. Quite a turn-around from a business he started on the side in 2009.
Cooper’s secret is simple and old-fashioned: integrity, honesty and hardwork. Cooper said these principles were in-stilled in him as he grew up in tiny Hemingway, South Carolina, a three-traffic-light town 32 miles – as the crow flies – from Myrtle Beach.
His father, the late Brunson Cooper, Jr., worked as a mill foreman at International Paper. His mother, Gladys, 79, taught second grade. His older brother, Calvin Davis, still lives in town and coaches high school basketball. Letia Cooper, his younger sister, is the IT coordinator for the Williamsburg County School District, where each of the Coopers went to school.
When Cooper’s father wasn’t at the factory, he tended a huge garden behind the family’s home. It supplied vegetables for the Coopers and several senior citizens to whom he regularly provided food. The elder Cooper also ran a catering company which barbecued whole pigs. Little Brunson was his assistant.
“My dad always said, ‘Have your job and have what you call your hustle.’ Your hustle is a job to help you make extra money,” Cooper said, laughing. “Catering was his hustle.”
Cooper said his chores included tidying the family’s 2.5-acre spread with a push mower every week and washing his father’s Chevy pick-up every three or four days.
“He kept me very grounded in terms of working to get what you want or need in life,” Cooper said.
In high school, the six-foot-4-inch Cooper excelled on the basketball court and in the art studio. He spent one summer in the coveted South Carolina Governor’s School for the Arts and Humanities program. He worked another summer at a local tupperware plant.
Cooper started at North Carolina A&T University as a graphic arts major, but later switched to architecture and civil engineering. His bachelor’s degree is in civil engineering.
Cooper’s first job after college was in Turner’s D.C. office. In his first major project, he supervised construction of the Society of Human Resources’ building on Duke Street in Alexandria, Virginia.
Thomas Moorehead, America’s first black Rolls Royce dealership owner, said he first worked with Cooper 13 years ago on a project that Turner was building for him. Moorehead had asked Turner to include people of color among those who built his structures.
Though the young engineer had limited experience, Moorehead said Cooper convinced him that he could do the job. Since Cooper started Corenic, the two have collaborated on several projects at Moorehead’s Sterling, Virginia, auto complex, including construction of his MINI and Rolls Royce showrooms. Also in greater Washington, D.C., Cooper is scheduled to build for Moorehead Lamborghini and McLaren showrooms and a Harley Davidson store.
“He’s always done an outstanding job,” Moorehead said.
Cooper credits industry friends and colleagues for spurring him to start Corenic. He said he first considered launching his own company while performing home-improvement projects for acquaintances on the side – his hustle – while working for Turner.
Cooper often works 12-hour days, necessary if he’s to reach his dream to double his company within five years. He’s also a busy family man. He and his wife, Tia, a financial manager, have two children – Lillian Corine, nine, and Brunson Dominic, seven. “Corenic” is a contraction of his daughters’ middle names.
“He doesn’t mind working hard and doing whatever he thinks he needs to do to complete the job,” said Corey Pressley, 43, of Alexandria, Virginia, who has known Cooper since high school. “Because he’s got charisma, he’s able to network well. That’s important, because if people think you work hard and they respect you, they’ll work with you.”