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NNPA Chairman Celebrates 50 years as Crusader Publisher

Balm and Dorothy Leavell are welcomed to dinner with the ship’s captain during a cruise to the Bahamas. The NNPA had concluded its annual workshop in Miami and members continued on to the Bahamas where Lynden Pindling joined publishers aboard ship. Pindling had just been elected as the country’s first Black Prime Minister in 1967.                               (Chicago Crusader)

NNPA Chairman Celebrates 50 years as Crusader Publisher

By Erick Johnson (Chicago Crusader/NNPA Member)

      The year 1968 was one of the worst years in the short history of the United States. Major cities were on fire, following the assassination of Dr. Martin Luther King, Jr. on April 4 in Memphis, Tenn. Robert F. Kennedy was killed two months later in California as he came closer to winning the Democratic nomination for president. That August thousands of protesters were roughed up outside the Conrad Hilton Hotel in Chicago, where the Democratic National Convention was held.

Two months later, Balm L. Leavell, Jr., the man who co-founded the Chicago Crusader in the Ida B. Wells housing project, died after a short illness at Michael Reese Hospital.

Dorothy R. Leavell, once his feisty partner and loyal wife, was now a Black single mother with two children and two newspapers to run.

NNPA Chairman Dorothy R. Leavell cuts the cake at the Black Women’s Expo in Chicago in celebration of her 50th anniversary as publisher of the Chicago and Gary Crusader newspapers.                           (Chicago Crusader)

Fifty years later, after rising above a male-dominated industry and surviving decades of challenges in a declining print industry, 2018 marks Leavell’s 50th year as publisher of the Chicago and Gary Crusader newspapers—two historic, family-owned Black publications.

The force behind this small empire is Leavell, a tireless, hands-on publisher who has stared down politicians, businessmen and anyone who dares to take her on. When it comes to addressing issues in the com-munity, she has as many enemies as she has friends, but this year, Leavell is in the spotlight at the 24th Annual Black Women’s Expo at McCormick Place.

The Chicago Crusader booth at the Black Women’s Expo paid special tribute to Leavell’s 50th anniversary. Leavell currently serves as chairman of the National Newspaper Publishers Association (NNPA), also known as “The Black Press of America,” which includes more than 200 Black newspapers across the U.S.

For five decades, Leavell has managed her newspapers un-der 10 U.S. presidents, eight Illinois governors and a total of 13 mayors in Chicago and Gary. Through her leadership, the Crusader newspapers have won 13 National Merit Awards for journalism excellence among Black newspapers. Her list of individual awards stands at 20 and counting. She has traveled the globe and rubbed elbows with presidents, tycoons, prominent leaders and celebrities in the media, arts and entertainment.

Through it all, Leavell has remained grounded in her purpose as an enduring advocate and activist in the Black community.

At a time when many historic small Black newspapers are closing their doors, Leavell’s newspapers are pressing on in difficult times. The Gary Crusader, which was founded in 1961, is the only Black newspaper that remains in that predominately Black city.

The Chicago Crusader has broadened its coverage of Chicago’s rich, but forgotten Black history, while publishing investigative, original stories that are attracting a new group of readers. It’s a strategy that’s helping the Crusader stay relevant and fresh in an industry that is declining in the digital age of the Internet.

Currently, Leavell is working to boost her newspapers’ presence on social media in order to connect to a younger generation of readers. But unlike many contemporary publishers, she continues to invest her time and energy in producing the print edition of her newspapers. She believes that the print editions of her newspapers are still important and powerful in maintaining the soul and identity of the publications.

“Black newspapers are the largest Black communication medium,” Leavell said. “There are about 200 Black newspapers and about a dozen Black-owned radio stations. Without Black newspapers, we will not have the first line of defense in telling our story.”

Dorothy Leavell was born in the mid-1940s on October 23, in the small town of Pine Bluff, Ark. When she was 15, Leavell visited an aunt in Chicago, and her aunt’s friend who had a tenant working for the Chicago Crusader suggested Leavell get a summer job at the newspaper.

In 1959, they went to see Lorraine Hansberry’s play, “A Raisin in the Sun.” There, they ran into Balm Leavell, who, a-long with Joseph H. Jefferson, founded the Chicago Crusader newspaper in 1940. Leavell offered Dorothy and her friend a ride home; she did not know that he was the publisher of the newspaper. During the ride home, Dorothy blabbed all about what she was going to do at the newspaper. When they got out and her friend told Dorothy who their driver was, Dorothy said she “almost died.”

Bold and undaunted, Do-rothy went in for the summer job interview anyway. Two peo-ple had called in sick that day and Balm needed help. He hired Dorothy for $35 a week as a bookkeeper.

Chicago was a new world to the small-town girl from Arkansas.

“Chicago was exciting,” Dorothy said. “I was extremely attracted to the fact that the city was so well-lit. Where I lived, you couldn’t see your hand at night. The excitement in this city just attracted me to stay. I just knew this is where I wanted to live for the rest of my life.”

Dorothy would work during the summer for the Crusader for the next several years before she graduated as valedictorian from Pine Bluff’s Merrill High School in 1962. She then moved to Chicago to work for the Crusader full-time. In 1963, she and Balm were married by Rev-erend Jesse Jackson, Sr. In 1964, their first child, Antonio, was born. In 1966, they had a daughter, Genice. Dorothy took just two weeks of maternity leave, before she was back at the newspaper.

In 1968, Balm became ill with pancreatic cancer. He was in and out of the hospital, but just two days after celebrating Dorothy’s 24th birthday, Balm Leavell died at Michael Reese Hospital. Balm’s funeral was attended by Mayor Richard J. Daley and dozens of dignitaries, who packed the First Church of Deliverance in Bronzeville. Balm was buried in Lincoln Cemetery, which was then the preferred burial site for Chicago’s well-to-do Blacks.

Balm’s children from another marriage did not want the young widow to have control of the Chicago and Gary Crusader, but Crusader co-publisher, Joseph H. Jefferson, had the majority interest in the company and threw his weight be-hind Dorothy in selecting her to succeed her husband as publisher.

Dorothy Leavell became the only Black woman publisher in Illinois and Indiana.

At the time, Chicago Defender publisher, John H. Sengstacke, and Ebony and Jet magazines publisher, John H. Johnson, were fierce competitors. Like the late Katherine Graham of The Washington Post, Dorothy would often attend board and corporate meetings with male executives. Some of them were Black, but many were White advertising and marketing executives.

“It has not been easy being a woman publisher. People lacked confidence in women. Most male publishers didn’t respect me, but you need the business peo-ple for advertising or the paper can’t survive,” Leavell said. “I had to establish that I was seri-ous.”

Leavell said she lost some advertisements after turning down invitations for dates. But as a widow with children that were two and three years old and with two Black newspapers to run, she had a big job ahead of her as a Black woman publisher. At 24, she was the youngest employee at both the Chicago Crusader and the Gary Crusader.

The Crusader newspaper group is the only employer Dorothy Leavell has known for last 50 years—and still counting.

After her husband died, Dorothy implemented some changes at both newspapers. She toned down what she believed were some of the sensational headlines Balm used. She also boosted local news coverage in Gary and closely covered stories about Chicago.

At one time, Gary had three Black newspapers, but the Gary Info and the Gary Defender—part of the Chicago Defender media chain—eventually closed. The Post Tribune moved out of Gary after Whites fled the city, when Richard Gordon Hatcher be-came mayor.

Despite declining advertising revenue, the Gary Crusader is the last Black news-paper in the city. In 1976, Dorothy relocated the Gary newspaper to its current space at 1549 Broadway, which was once a fish market.

When it comes to the future of the Crusader newspaper group, Leavell said that she’s working hard to find someone who is interested in and passionate about carrying on the rich legacy of the historic,  Black newspaper brand.

“I’m working hard to find

someone who has the interest and passion to carry on the Crusader,” Leavell said. “I didn’t have the passion for this business at first, but after years of service, I realized how important the Black Press is today, just as it was 191 years ago.”

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