UNIVERSAL PICTURES AND ILLUMINATION ENTERTAINMENT’S DESPICABLE ME 2 “DESPICABLIMP” TAKES FLIGHT ON MARCH 23
On behalf of the Universal Pictures’ upcoming film DESPICABLE ME 2, opening on July 3rd;
We have a very unique opportunity in which the studio has created a “Despica-Blimp” (see attached) that will be touring the country in select cities. Miami and Orlando are the two cities that have been selected in Florida where the blimp will be stopping along with the Minion characters on Friday, April 19th in Orlando and Sunday, April 21st in Miami.
The opportunity we would like to propose to you all is to go up on the blimp on those days at the take-off between 8-10am and/or use the blimp and minion characters as a back drop for your entertainment pieces. You will also have a chance to interview the pilot for your stories. If you cannot go up on the blimp please let us know if you are able to mention the fact that its coming to our markets.
Attached for your reference you will find the Press release on the nationwide tour, photo of the actual blimp with the characters, and fun facts about the blimp.
There’s a limited amount of press that can go up due to space constraints so for consideration, I will need you to let me know the following:
- Name of outlet
- Name of person that would be going up on the blimp
- Time frame between 8-10am that would work best
- Story angle and when your piece would be running
Despicable Me 2 Fans May Track the Giant Minion Blimp’s Path Across the United States Via the Despicablimp Command Center Website
UNIVERSAL CITY, CA – March 22, 2013 – Universal Pictures announced today that it is launching the enormous Despicable Me 2 “Despicablimp” in support of Universal and Illumination Entertainment’s upcoming 3D-CG comedy adventure, which will be released on July 3, 2013.
The Despicablimp is one of the largest airships in the world at 165-feet long, 55-feet high and 46-feet wide, and is one of only 15 flying today. The blimp will travel approximately 20,000 miles, crisscrossing the country three times over the course of its six-month journey and will have multiple stops across the continental U.S. Making its first appearance over the Nickelodeon 2013 Kids’ Choice Awards in Los Angeles on Saturday, March 23, the gigantic Minion can be seen over hundreds of events across the U.S., including:
Telemundo’s Billboard Latin Music Awards, Miami, FL – April 25, 2013
The Kentucky Derby, Louisville, KY – May 4, 2013
The Despicable Me 2 World Premiere, Hollywood, CA – June 22, 2013
The Despicablimp may be tracked in real-time via GPS at the Despicablimp Command Center (www.despicablimp.com). Fans can tweet sightings of the blimp or post photos to Instagram or Flickr using #despicablimp to see it featured on the site, and participate in weekly prize giveaways. Visitors to the site can also enter for a chance to win a trip for four to the Hollywood world premiere of Despicable Me 2 and get the once-in-a-lifetime chance to ride in the blimp!
About Despicable Me 2
Universal Pictures and Illumination Entertainment’s worldwide blockbuster Despicable Me entertained audiences around the globe in 2010, grossing more than $540 million and becoming the 10th-biggest animated motion picture in U.S. history. In summer 2013, get ready for more Minion madness in Despicable Me 2.
Chris Meledandri and his acclaimed filmmaking team create an all-new comedy adventure featuring the return of (former?) super-villain Gru (Steve Carell), his adorable girls, the unpredictably hilarious Minions…and a host of new and outrageously funny characters. www.despicable.me