The Westside Gazette

FAMU Drum Major Oluwamodupe Oloyede Scores First Brand Deal

Oluwamodupe Oloyede/Instagram screenshot

 (Source: eurweb)

*Oluwamodupe Oloyede’s graduation day came with an unexpected announcement. During Florida A&M University’s commencement ceremony, keynote speaker Omar Goff stepped to the podium and revealed that Oloyede — widely known as “Dupe” — had secured her first brand endorsement deal with Head & Shoulders, HBCU reports.

“Next week you will see Dupe represent the Head & Shoulders brand in her first brand deal. First of many, congratulations,” Goff said from the stage.

The moment carried significant weight. Oloyede broke barriers in June 2025 when she took on the role of head drum major for FAMU’s Marching “100” — becoming the first woman to hold that position in the program’s 79-year history.

A senior theatre major, Oloyede’s visibility grew far beyond campus over the past year. She fronted the Marching “100” in a promotional campaign for the Michael Jackson biopic “Michael,” took part in an NBA on Prime shoot alongside rapper Common, and shared the Academy Awards stage with a lineup that included Miles Caton, Buddy Guy, Raphael Saadiq, and Misty Copeland.

“When I received the call, I could not believe it. Performing at the Oscars is a once in a lifetime opportunity and it was offered to me. God is so amazing. This is affirmation that I’m supposed to be here and this is what I want to do,” she said, per FAMU.

“I saw all these beautiful Black people masterfully performing. I was in a room full of people who are at the Oscars, like they’re in movies and films. I winked at Damson Idris,” Oloyede added. “That is crazy. I was in front of Michael B. Jordan. I was on a stage with Miles (Canton). I basically saw the whole cast of Sinners.”

Away from the band, Oloyede recently crossed into Delta Sigma Theta Sorority, Incorporated.

“I really think God brought me to FAMU to answer more than just the prayer of education and band,” she said. “And I learned from this experience that I’m not alone”

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