The deal involves CODI paying $380 million for the majority stake, and The Honey Pot’s existing leadership team will stay in place, retaining a significant minority stake. Despite a muted reaction from shareholders, the acquisition is a milestone for the Black-owned brand and the period care space, challenging dominant brands like Kotex, Playtex, Always, and Tampax. The brand has been vocal about de-gendering the period care space and developing better, safer products for the Black community.