Both the Harris and Trump campaigns must understand that diverse cannabis voters are looking for a President who supports legalization with equity. A diverse cannabis industry built on fairness can generate wealth and help address the harms caused by past policies. The industry also offers opportunities in AgTech, clean energy, and cannabis tourism, which can drive growth in key states. In a new poll released on August 31 by Ragnar Research, undecided voters in key swing states like Pennsylvania, Michigan, and Wisconsin strongly support marijuana reform, with 84% of respondents favoring medical cannabis and 62% backing broader adult-use legalization.