Social anthropology suggests that human experiences have impacts on how people see and experience the world. Theory suggests that people in places that experience more lightning—like the south—see the magical flashing this way whereas people who experience more wildfires—like the west—see the glow as a fire. In my lifetime there have been dramatic increases in wildfires and thunderstorms. The world is changing, and we are losing so much in the process. Whether you call them fireflies or lightning bugs their population is shrinking. Like with so many species, habitat loss, pesticides, and other environmental factors threaten their survival.