Go for the money

Usually, industry tries to conceal the impact nonviolent action has on their bottom line by chalking it up to market pressures — as with the case of Shell’s Arctic drilling rig. Business magazines credited falling fossil fuel prices with the decision to withdraw from drilling in the Arctic. Beneath that story, however, the reality was that hundreds of kayaktivists in the Shell No campaign blockaded the oil rig all the way from Portland, OR to Seattle, WA, to Alaska, eventually succeeding in stopping the drilling project. […]