Deion Sanders Was Never the Savior for HBCUs
Sanders’ impact on HBCUs, HBCU athletics, and HBCU culture was undeniable and that deserves to be respected. He fought to provide new resources to his players at Jackson State, which included personal sacrifices like donating half his salary to that cause. His personality, bravado, and ability to win also brought extensive exposure to Jackson State and HBCUs across the country. Many major media outlets started creating HBCU verticals during Sanders’ time at Jackson State and networks like ESPN even sent College GameDay, their flagship college football show, to cover a couple of HBCU games during Sanders’ tenure including a game in Jackson this year against Southern University.