STONECREST, GA — This past Sunday, Pastor, Social Justice Activist, and Author Dr. Jamal Harrison Bryant, Senior Pastor of New Birth Missionary Baptist Church and Founder of the Jamal Harrison Bryant (JHB) Movement, announced the launch of a 40-day economic FAST against Target, calling on African Americans to stop shopping at the retailer and divest from its stock holdings. This initiative, which begins on March 3 and will conclude on April 19, 2025, is a direct response to Target’s decision to eliminate its Diversity, Equity, and Inclusion (DEI) commitments, a move that threatens economic opportunities, mentorships, and hiring initiatives for Black professionals and businesses.