At the time, Wolff, a suburban Philadelphia native, was enrolled in a social work graduate school program at Widener University. After graduation and her required clinical hours, Wolff, in 2021, began transitioning the business that was initially focused on exercise and building women’s self-esteem to telehealth-based maternal mental health therapy specifically for mothers of color. That same year she moved to Florida and began mentoring with SCORE mentor Richard Kirshen of the Broward chapter.