Close Menu
The Westside GazetteThe Westside Gazette
    Facebook X (Twitter) Instagram
    • About Us
    • Contact
    • Media Kit
    • Political Rate Sheet
    • Links
      • NNPA Links
      • Archives
    • SUBMIT YOUR VIDEO
    Facebook X (Twitter) Instagram
    The Westside GazetteThe Westside Gazette
    Advertise With Us
    • Home
    • News
      • National
      • Local
      • International
      • Business
      • Releases
    • Entertainment
      • Photo Gallery
      • Arts
    • Politics
    • OP-ED
      • Opinions
      • Editorials
      • Black History
    • Lifestyle
      • Health
      • HIV/AIDS Supplements
      • Advice
      • Religion
      • Obituaries
    • Sports
      • Local
      • National Sports
    • Podcast and Livestreams
      • Just A Lil Bit
      • Two Minute Warning Series
    The Westside GazetteThe Westside Gazette
    You are at:Home » Year Of The (Big) Cat: Tiger Beer Malaysia Rolling Out NFT Collection
    Technology

    Year Of The (Big) Cat: Tiger Beer Malaysia Rolling Out NFT Collection

    June 23, 20223 Mins Read0 Views
    Facebook Twitter Pinterest Telegram LinkedIn Tumblr Email Reddit
    Share
    Facebook Twitter LinkedIn Pinterest WhatsApp Email
    Advertisement



    By Billy Houghton

    Tiger Beer Malaysia and Pestle & Mortar Clothing are partnering to create and release a collection of NFTs. This art is set to herald the “Year of the Tiger” from February 1 of this year until January 21 next year and is of note in Chinese mythology and astrology.


    Called “The Tiger Archives,” this nonfungible toke (NFT) collection consists of 6,688 pieces that are for sale in the metaverse. The non-fungible tokens are an integral part of Tiger Beer’s “The Year of Your Tiger” campaign, which focuses on encouraging “people everywhere to set aside their fears and achieve bold ambitions in 2022.”

     Tiger Beer’s “The Year of Your Tiger” campaign focuses on encouraging “people everywhere to set aside their fears and achieve bold ambitions in 2022.” (Tiger Beer)

    Each NFT is handmade, offering a variation of the “Lucky Tiger” in different poses, backgrounds and themes. They are accompanied by borders unique to each design. The NFTs are the company’s take on Chinese tiger artwork, and they each derive inspiration from the ferocious, noble tiger that graces the bottles of Tiger Beer – “making 2022 an especially great time for the animal motif,” the company says.

    “Tigers are renowned for being bold and courageous,” said Sean O’Donnell, global brand director of Tiger Beer, one of 10 beer brands owned by Netherlands-based Heineken. “This spirit has always been intrinsic to Tiger Beer — everyone said brewing beer in the tropics was impossible until we did it.”

    “The Year of The Tiger is the perfect opportunity for us all to embody the symbolic power of the Tiger and uncage our bold ambitions for the year ahead. ‘The Tiger Archives’ is the perfect realization of this,” the company said.

    Owning one of these NFTs is also designed to bridge the metaverse with real life, as NFT holders unlock a series of exclusive perks and curated experiences.

    “The Year of The Tiger is the perfect opportunity for us all to embody the symbolic power of the Tiger and uncage our bold ambitions for the year ahead,” said Heineken, the owner of the Tiger Beer brand. (Tiger Beer)

    “One of our main drivers for The Tiger Archives is to educate newcomers into the metaverse and illuminate this space for our community. We want to show how the metaverse enables endless possibilities, and are excited for our community to join us on this adventure,” said Hugh Koh, founder of Pestle & Mortar Clothing.

    Not familiar with the metaverse? Here’s a handy definition: It’s a “digital reality that combines aspects of social media, online gaming, augmented reality (AR), virtual reality (VR), and cryptocurrencies to allow users to interact virtually,” acccording to Investopedia.com. “Augmented reality overlays visual elements, sound, and other sensory input onto real-world settings to enhance the user experience. In contrast, virtual reality is entirely virtual and enhances fictional realities.”

    Produced in association with MetaNews.

    Recommended from our partners



    The post Year Of The (Big) Cat: Tiger Beer Malaysia Rolling Out NFT Collection appeared first on Zenger News.

    Share. Facebook Twitter Pinterest LinkedIn Reddit WhatsApp Telegram Email
    00chevyman@comcast.net'
    00chevyman2000

    Related Posts

    TikTok Reveals The Platform Algorithm Promoting Teen Suicide Using Dark Content

    April 5, 2023

    Jimmy Wales Wonders If AI Could Be Next Editor-In-Chief Of Wikipedia — He Has One Problem Though

    April 2, 2023

    How These New Electronic Bandages Could Speed Up The Healing Process

    March 25, 2023
    Advertisement

    View Our E-Editon

    Advertisement

    –>

    advertisement

    Advertisement

    –>

    The Westside Gazette
    Facebook X (Twitter) Instagram Pinterest
    © 2025 The Westside Gazette - Site Designed by No Regret Media.

    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version