If you think your time is money, read this
A new study finds that monetizing your time isnât good for you.
Arianna Huffington, HuffPost founder
Time is money. Thatâs what weâre told. And if you believe it, you might be stressed even spending five minutesâor however much that is according to your internal exchange rateâreading this. But you should anyway. Because according to a recent study, people who make a connection between their time and their money are more likely to have higher stress hormone levels than those who donât.
The studyâs authors, Jeffrey Pfeffer of the Stanford Graduate School of Business and Dana Carney of the Haas School of Business at the University of California, Berkeley, divided participants into two groups and had them do two hours of paid work for a fake company. One group was told beforehand to calculate their hourly pay; the other wasnât. The result: the cortisol levels of the group that knew what each hour of their time was worth were 25 percent higher than the levels of the other group. And high levels of cortisol, the hormone released when weâre stressed, are not good for us.
And it wasnât just about time spent actually working: the money-and-time-focused group didnât enjoy the two breaks as much. As Pfeffer notes, this has consequences both for our health and for our lives overall. âWeâre moving in the wrong direction in many ways, and this is only one,â he says. âPeople are continually calculating the economic value of their time. And all the research shows that when people are thinking about time and money, theyâre not enjoying their lives. They become impatient. They donât enjoy music, or sunsets. This calculation of what it costs to coach your kidâs soccer game is not a path to happiness.â
My favorite part of the study is the mention that on the Greek island of Ikaria, people tend not to care about time at allâand also end up living a long time. Greece doesnât have a lot of exports (though democracy and yogurt arenât bad), but maybe our ideas of time management should be added to the list.
Of course our time is valuable, but itâs valuable in forms of currency that arenât moneyâour time is also convertible into idleness, which allows us to be creative, connect with ourselves, and experience the benefits of wonder. Itâs convertible into experiences with our children, intimacy with close friends, the perspective and wisdom we get only from reading. Hard to put a price tag on all those.
But the problem is that itâs hard not to think of our time as money when itâs being so relentlessly monetized by sophisticated technologyâas part of what Tristan Harris calls the attention economy. Harris is the founder of a movement called Time Well Spent, which Thrive Global is partnering with. The goal is to break the hold that technology has on us so we can use our timeâspend our timeâmore mindfully, by converting it into something that enhances our lives, rather than the bottom line of a company.
âTodayâs Internet economyâtodayâs economy in generalâis measured in time spent,â says Harris. âThe more users you have, the more usage you have, the more time people spend, thatâs how we measure success.â But it doesnât make us successful. Instead, says Harris, we need a culture shift in which the value of our time is recognized, and barriers are put in place to help us make better choices about how to spend it. âImagine,â writes Harris, âif technology companies empowered you to consciously bound your experience to align with what would be âtime well spentâ for you.â Harris offers some quick tips about how to âunhijack your mind from your phoneâ here.
So give them a try. Learning how to disconnect from your phone will save you a lot of timeâwhich is worth more than money.

