Submitted by Paz Jose
BROWARD COUNTY, FL – Broward County Transit (BCT) is revving up ridership and community spirit with a fleet of dynamic buses that transform into rolling billboards for local celebrations. Forget the plain vanilla buses of yesterday – BCT is turning heads with eye-catching wraps that celebrate everything from holidays to hometown sporting heroes. This innovative approach isn’t just about aesthetics; it’s about forging deeper connections with the people BCT serves.
“Broward County Transit (BCT) is deeply committed to celebrating diversity and fostering a sense of community,” said Coree Cuff Lonergan, CEO/General Manager. “We showcase this commitment by wrapping our buses for major events like Juneteenth, the Panthers’ Championship run, and Pride. These initiatives enhance the rider experience while demonstrating our support for the vibrant communities we serve.”
Pop-Up Park & Ride: Taking Fans to Victory Lane
BCT’s innovative Pop-Up Park & Ride service wasn’t just about shuttles; it was about creating a seamless fan experience. Specially wrapped buses, emblazoned with Florida Panthers pride, became an extension of the team spirit. This convenient and affordable option not only reduced traffic congestion around Amerant Bank Arena, but also offered a sustainable way to cheer on the Cats.
Coree Cuff Lonergan, CEO/General Manager of BCT, summed it up perfectly: “We were thrilled to be part of the Panthers’ historic run. Our wrapped buses added to the electric atmosphere and, more importantly, provided a hassle-free way for fans to experience these unforgettable moments.”
Celebrating Champions: A Parade Fit for Royalty
BCT didn’t stop after the final buzzer. To ensure fans could celebrate the Panthers’ historic NHL Championship win in style, BCT offered special bus services for the Championship Parade. These frequent shuttles allowed the community to come together and showcase their Panther pride without the worry of parking or traffic woes. This commitment to enhancing the fan experience went beyond transportation; it was about creating a hassle-free way for the community to join the celebration.
BCT’s partnership with the Florida Panthers is a shining example of how a public transit agency can go beyond its core function to become a true community champion.
Cheering for Cricket: World Cup Transportation
BCT’s commitment to supporting local and international sports events was also evident during the Cricket World Cup, which was hosted in Broward County. A specially wrapped bus celebrated the excitement of the Cricket World Cup, providing fans with a vibrant and convenient transportation option to attend the games. This initiative celebrated Cricket within the community and showcased BCT’s dedication to creating enjoyable and accessible experiences for all attendees.
Beyond the Bus: BCT’s Broader Impact
BCT’s commitment extends far beyond transportation solutions. Events like the Stonewall Wilton Manors Pride Parade, supported by BCT, generate significant social and economic benefits. The Pride Parade, attracting over 50,000 attendees, contributed an estimated $6 million to the local economy. BCT’s colorful and inclusive bus wraps played a vital role in the vibrancy and success of these events.
Celebrating Freedom: Juneteenth on Wheels
BCT’s deep community engagement was evident during the recent Juneteenth celebration held at the Lauderhill Transit Center (LTC). A unique exhibition transformed a bus into a moving museum adorned with vibrant Juneteenth imagery. This immersive experience educated attendees about the historical significance of Juneteenth, the day marking the emancipation of enslaved African Americans.
Over a hundred community members, including families and children, participated in the event. The Juneteenth bus served as a backdrop for crafting activities and coloring pages, fostering a deeper understanding of the day’s importance. The enthusiastic participation and impressive turnout testified to the event’s success.
BCT: More Than Just a Ride
BCT’s wrapped buses serve as vibrant ambassadors, embodying the agency’s values of celebrating diversity, supporting local events, and enriching the community experience. By offering practical yet visually engaging transportation solutions, BCT continues to build strong connections with Broward County residents.
Looking Forward: Deepening Community Engagement
BCT is committed to further strengthening its involvement in community activities, with a focus on major events and parades. This ensures that public transportation remains an integrated and celebrated aspect of Broward County’s social fabric. Through participation in these celebrations and each wrapped bus and supported event, BCT reaffirms its dedication to fostering community bonds and providing seamless transportation.
