Now entering its third season, Ice Cube is looking to take the next step in not only raising the profile of his professional basketball brand, but his personal profile as a Black business mogul. In early April, with his FOX Sports contract having expired at the conclusion of the 2018 BIG3 campaign, the league inked a new deal to have games televised on the CBS network. However, armed with a high-profile group of investors with deep pockets of their own, Ice Cube has a much bigger vision. But reaching that goal won’t come without challenges, or a fight. […]