NATIONWIDE — The road to entrepreneurship is a long one, but once there, the ability to maintain can be just as hard if not harder. The Anderson family, founders of Symphony Chips, pride themselves on working together to sustain their business and continue their growth. Dondre Anderson and his two daughters, Amina and Amari, have gone through several obstacles to get to where they are today.
The largest obstacles they’ve had to overcome were first packaging, then supply chain and finally marketing. Their packaging issue was both the look and then finding the right company to produce their very vibrate and alluring potato chip bags.
Next was stabilizing their supply chain. When entering the market with a new product, statistically most new companies fail due to either lack of supply chain beyond them or lack of supply chain stabilization. Even though, this family boasts of having the world’s only gourmet seasoned potato chip, this family also has a multiple tier supply chain that the father oversees.
Lastly, is their marketing component. This component takes the combined efforts of both daughters to manage. Amina, who is seeking a carrier in film, helps with their video production and video editing for their content creation. Amari helps by overseeing their social media.
To learn more and/or to place an order, visit http://www.symphonychips.com