How can you achieve your business goals this year?
By Nick Brown
When a new year begins, people face it with hope for a new beginning. Not fully starting over on life, but those little personal new beginnings that we rely on to keep us fresh and engaged in each year to come. We call these New Year’s Re-solutions. Each year, we look back at the previous year and the years ahead and decide to do better. We want to be stronger, more accomplished, and more determined than we’ve been in the years before.
The most common new year’s resolutions include exercising more, learning something new, quitting a bad habit, and trying to embrace life to its fullest. But we can’t do it alone. Most people start to slide on their resolutions before the end of January. This is exactly why now is the ideal time for resolution-aligned businesses to step up and help make those self-actualizing dreams into reality.
Now is the time for coaches, personal trainers, and success mentors to step up to the plate. It’s time to let your potential client pool know that they’re not alone. They can reach their new year’s resolution goals with a little help from a professional. Someone who knows how to really tackle the ambitions they have for the new year.
New Year’s Resolutions as Business Opportunities
Every year, people promise themselves to do better; but they don’t always have the tools, time, or willpower to meet their own goals. Losing weight is a fine goal if you know how to exercise and have time to completely re-plan the family meal routines. But a coach has the resources and know-how necessary to help them make these changes with far less stress and disruption.
A person may want to boost their business success this year. But the minutiae of their current tasks may be overwhelming their chance at professional development. A business coach has the focus and perspective needed to help them optimize their current routines and really make a push for gaining new skills or growing their business in the year to come.
People who really want to achieve their resolutions this year are an ideal client base for professionals who are already in the coaching and personal training sector – and those looking to get started. These potential clients benefit from your services. They will also often be eager to accept professional guidance to complete their very real goals.
Reaching Your New Year’s Resolution Clients
How do you reach these potential clients to share the benefits of your coaching or training services? It’s all about outreach and inbound marketing. First, you’ll need a website built to explain and spotlight the services you offer. You may also benefit from PPC targeted local marketing – like Adwords and Facebook advertising – focusing on keywords and questions related to keeping your new year’s resolutions in the face of adversity.
Get on social media and talk about meeting New Year’s resolutions with the advantage of professional guidance. Consider building an email list and offering your services directly. Write a few LinkedIn articles and consider marketing to ambitious professionals who know the value of hiring an expert to achieve both personal and professional goals. Once you’ve increased visibility, new clients will begin to find their way to your website. Your website should be ready to onboard and book clients ready to make that change in their life.
Establishing a New Coaching or Training Business
Don’t already have a coaching or training business established? If you have the skills but not the infrastructure, Digital Edge has the solution. You can easily set up an all-in-one solution for coaches. The package includes a CRM customer management system, scheduling and calendar tools, an email marketing platform. We also have the software you need to handle invoices and payments. For a one-person small business, this is a great starter kit to immediately begin working with new clients and establishing your brand as a successful coach or personal trainer.
This year, everyone can meet their new year’s resolutions with a little professional assistance where it is needed most. Let us help you meet your resolution to grow your coaching business. In fact, you can do this while you help others meet their resolutions with your own expertise and support. Contact us today to learn more.
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