Submitted by BlackNews.com
NATIONWIDE — In a remarkable journey from Oprah’s coveted list to Target’s expansive aisles, Orijin Bees, a thriving Black-owned doll company founded by 9-year-old Esi Orijin and her mother, Melissa, continues to soar to new heights. Recognized as one of Oprah’s Favorite Things, Orijin Bees has now expanded its partnership with Target, making waves with the addition of the entire Nu’Bee Plush Baby Doll Collection in stores and online.
Oprah Winfrey’s endorsement catapulted Orijin Bees’ Baby Bee Collection into the limelight, creating a buzz around the brand and drawing attention to its commitment to diversity and representation. The Nu’Bee Plush Baby Doll Collection, known for its inclusivity and cultural richness, has found a home on Target’s shelves, bringing joy to children of all backgrounds.
The success story doesn’t end there. Orijin Bees has also secured a spot in the 2023 Holiday Toy Books of both Amazon and Target, further cementing its place as a must-have for the festive season. This significant feat not only underscores the quality and appeal of Orijin Bees’ products but also highlights the growing demand for diverse and culturally relevant toys in the market.
The expansion into Target is a testament to the brand’s commitment to making its dolls accessible to a wider audience. By partnering with a retail giant like Target, the brand is ensuring that more families can embrace the beauty of the Nu’Bee Plush Baby Doll Collection and celebrate the rich diversity it represents.
As Orijin Bees continues to break barriers and redefine the landscape of the toy industry, the company’s journey stands as an inspiring example of how inclusivity and representation can drive success. Melissa comments, “Our brand is not just a doll company; it’s a celebration of diversity, culture, and the power of a dream realized.”
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