The Best-Selling Author and Global Icon Will Take the Stage at the Louisiana Superdome to Discuss Her Record-Setting Book, New Focus and What’s Next –
NEW YORK–(BUSINESS WIRE)– ESSENCE Communications, the number one media, technology and commerce company dedicated to Black women, today announced that former First Lady Michelle Obama will headline its 25th Anniversary ESSENCE Festival of Culture in New Orleans, LA, taking place July 4-7, 2019. On the heels of the historic success of her book Becoming, the appearance will mark Mrs. Obama’s first engagement at the Festival and will include a sit-down interview on July 6 at the Louisiana Superdome. Mrs. Obama also appeared on the December 2018 cover of ESSENCE magazine and will contribute the monthly closing article – A Word – to the July/August issue.
The 2019 ESSENCE Festival® presented by Coca-Cola, the world’s largest cultural, entertainment and empowerment experience, is a one-of-a-kind epicenter and celebration of global Black culture and continues to reach new heights with a focus on economic inclusion, cultural ownership and community development. The Festival now attracts more than 500,000 attendees each weekend and surpasses every national music, entertainment, and cultural festival based on average daily attendance.
“We are indescribably thrilled and honored to have ‘Forever First Lady’ Michelle Obama as a part of our 25th Anniversary ESSENCE Festival, which will mark our most exciting and extensive programming to date,” said Michelle Ebanks, CEO of Essence Communications. “As inspiring and aspirational as it is relatable, Mrs. Obama’s story – told on her own terms – is a remarkable example and celebration of everyday Black women who accomplish extraordinary The Best-Selling Author and Global Icon Will Take the Stage at the Louisiana Superdome to Discuss Her Record-Setting Book, New Focus and What’s Next –
