WASHINGTON — Netflix’s mobile gaming push has started in Poland with two “Stranger Things”-themed games on Android called “Stranger Things: 1984” and “Stranger Things 3.”
The streaming giant launched the first test of its plan to use mobile games to boost its core streaming-subscription business, with the introduction of two ‘Stranger Things’ games for Android, available, for now, only to users in Poland, as per a media report.
Netflix’s subscribers in Poland will download the two games via the Google Play Store and then play them on the Netflix mobile application. As with other content offerings on the streamer, the Stranger Things games will have no advertisements or in-app purchases.
“Let’s talk Netflix and gaming. Today members in Poland can try Netflix mobile gaming on Android with two games, Stranger Things: 1984 and Stranger Things 3,” Netflix said in a tweet.
“It’s very, very early days, and we’ve got a lot of work to do in the months ahead, but this is the first step.”
“We will be working hard to deliver the best possible experience in the months ahead with our no ads; no in-app purchases approach to gaming,” the company said.
It is not immediately clear when Netflix will launch its mobile game offerings in other countries, including the US.
But the new releases come one month after Netflix hired its first vice president of game development, Mike Verdu, and executives told investors that Netflix would be expanding into games amid announcing the company’s latest quarterly earnings.
“Here is what you can expect: No ads, No in-app purchases, Games included with your Netflix membership,” Netflix said.
“We will keep you updated as we explore what gaming looks like on Netflix. Stay tuned.”
“We view gaming as another new content category for us, similar to our expansion into original films, animation, and unscripted TV,” Netflix’s shareholder letter in July stated.
“We’re excited as ever about our movies and TV series offering, and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.”
Netflix plans to create games based on its original TV shows and films, introduce completely new games, and license some titles.
Netflix had also recently announced its venture into the world of podcasts.
“Netflix Podcasts explore the world of Netflix through audio,” Netflix said in a blog.
“We go behind the scenes of series and films, dig deeper with your favorite stars, and explore the most exciting projects on the platform. We also develop in-world content and other supplemental audio programs to help fans discover new favorites and learn more about the shows and films they already love.”
(With inputs from ANI)
Edited by Saptak Datta and Praveen Pramod Tewari
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