By Rob Okun
With the US feeling to many like itâs spiraling out of controlârecklessly piloted by a White House in chaosâNO KINGS on March 28, couldnât be coming at a better time. Itâs a line in the sand.
We are living through a systematic betrayal of the American people. The Trump administration promised everyday costs would drop; instead, our economy is being siphoned away while families choose between heat or eat. We were promised peace; instead, we are embroiled in a war no one voted for. We were told immigration enforcement would target the âworst of the worstâ; instead, ICE and Border Patrol are seizing working immigrants from their homes. Even five-year-olds arenât immune. And then, the unthinkable:Â US citizens murdered by state actors.
This isnât a drill. This is an âAll Hands on Deckâ emergency.
The Each One Reach One Strategy for No Kings, March 28
Last April, three million people across the country attended Hands Off! rallies. Rebranded in June as NO KINGS, attendance grew to five million. By Octoberâs second NO KINGS, the numbers had swelled to more than seven million.
More than 3000 events in all 50 states are planned for March 28, including 1000 cities.
Imagine the impact if every previous participant brought one new person. Imagine if the âEach One Reach Oneâ campaign contributes to millions more attending NO KINGS! Imagine the sight of 10 million peopleâor moreâstanding up for our democracy in a single, unified voice. That isnât a crowd. Itâs a mandate.
Many people are frightened. They arenât alone; we share their feelings. They feel the betrayal of the Affordable Care Act being gutted. They see their hard-working immigrant neighbors illegally rounded up. They see legislation like the SAVE America Act as a brazen, antidemocratic plot to prevent citizens from voting. Many want to act, but donât know how.
Letâs reach out, following these guidelines:
- Donât underestimate their hesitation. Remind them itâs okay to be nervous. Tell them youâll be right there with them.
- Validate the betrayal: They are observant; they see whatâs going on. Itâs not partisan to be angry about the cost of living, rising gas prices, the frightening reality of an illegal war.
- Help them see whatâs involved:Â Explain where to meet, what to wear, and what to bring. Remove the mystery of the âprotest.â Replace it with a plan.
- Focus on the goal: Remind them that NO KINGS means a government that answers to the peopleâand that includes them. That the American experiment in democracy means no monarchs.
Itâs time to lace up our boots. Start calling and texting people on our phones. Emailing everyone we can.
Seek out at least one person who thinks their voice doesnât matter and explain to them that it does. On March 28, we show not just the White Houseâbut the worldâthat when you push the people too far, the people push back.
    Rob Okun (robokun50@gmail.com), syndicated by PeaceVoice, is editor emeritus of Voice Male, which has long chronicled the profeminist men’s movement. The magazine is now published by the Canadian NGO, Next Gen Men.

