By Willie Jolley, NNPA Columnist
Jeffrey Hayzlett is a marketing powerhouse who has built a massive business from the ground up. He started as a small town cowboy who loved to talk to small businesses about marketing.
He soon became a popular speaker in his town, sharing ideas on how to help small businesses market their products and services and make more money. He was so effective that he was recruited by Kodak to be in their marketing department and soon became their chief marketing officer.
While at Kodak, he was able to help them grow their brand with national television success as a partner with Donald Trump on his Apprentice television series. He has since left Kodak and created the C-Suite Network and has become a national television and radio talk show host.
He is currently the host of the primetime television show C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV. He also hosts the All Business Radio show on CBS on-demand radio, Playit.
Hayzlett says that the most powerful tool we have is the ability to think and create new ways to generate income. One of his favorite books, the Napoleon Hill classic, Think and Grow Rich, has taught millions that thinking is the very first step in achieving. But “achieving bigger” means we must think even bigger and then act on those big thoughts.
“We impose limitations on ourselves,” Hayzlett says. “We make excuses for our mistakes and weaknesses. Plus, (when) we don’t own our story, we (forsake) our story.”
How does one gain their story? Identifying one’s story requires knowing who we are. And knowing who we are requires being brutality honest with ourselves. Secondly, we must learn how to tell our story. That is: “This is who I am; this is where I was; and this is what it took for me to get here.” Thirdly, having the right attitude and massive action propels us into being fearless and bold. Then we must allow ourselves to become irrational to get what we want.
Hayzlett is adamant about knowing yourself. “If you know, in your heart who you are, then you can lead, connect, relate, focus and adapt successfully regardless of whether you are an entrepreneur, an hourly wage earner or in the corporate world,” Jeff says. With this realization we break free from the old, destructive voices in our heads that give us excuses for not taking action.
Additionally, to think big and act bigger, we must confront ourselves with this brutal question: “Do we believe we can do it?” Then, we must get to work on building our belief in ourselves. Hazlett’s focus is sharing with businesses as well as individuals, how to market themselves to create greater impact and income.
Hayzlett is the author of several best-selling books including, The Mirror Test and Running The Gauntlet. His most recent book, Think Big, Act Bigger is what experts are calling “his best book yet.”
In this new book, Think Big, Act Bigger, Hayzlett cuts to the heart of what getting big results require. You need to think big and then take the actions to back it up.
According to Hayzlett, “If you want to be the next big thing in your office or business…then it’s time to think big and act bigger. “It’s the relentless, not the lucky, who win in the end.”
Jeffrey Hazlett shared these pearls on my Sirius XM show:
- It is not the lucky that win in the end – it’s the relentless.
- Do what you love, but try to do it with great efficiency and excellence and people will pay you even more.
- The most dangerous move in business is the failure to move at all.
- Keep trying and keep stretching. What happens if you fail… no one is going to die.
- Be the biggest, baddest version of yourself that you can be.
- To be a big dog, you have to think big and act big.
- Don’t just make goals…make promises to yourself. Then own them.
- Pitch your ideas all the time. Some will hit and grow.
- Passion makes perfect, not perfection, which is needed for continued improvement.
- Be willing to think big irrational and crazy thoughts to get to your goals! Then go to work to turn them into realities.