“The Holy Grail, candidates campaigning to win a political position must remember, failure to establish voters’ connectivity is not an option!” John Johnson II… 12/24/24
By Johns Johnson
America’s survival as a republic hinges on the fundamental rights of voters to participate in free public elections. These rights are the cornerstone of our democracy, empowering officials of either political party to govern the country. The ability to identify and prioritize voters’ needs according to their priorities is crucial for any party to win elections. This underscores the importance of voters’ connectivity, whereby the medium becomes the message (VC+M)
Marshall McLuhan gained fame as a communication theorist in 1964 for popularizing the phrase “the medium is the message.” He advanced the theory that “the medium used to communicate a message is as important as the message itself.” TikTok is a shining example of a powerful way to communicate with viewers to gain their viewership and enrich the producers.
Warner Bros. in 1927 improved the medium of silent films with the addition of sound. Have you ever asked yourself, “Why do Movie studios add musical scores to their productions?” Again, music infused the cinema, the medium, to help gain and sustain viewers’ connectivity to the movie.
However, rather than attempt to provide strategies to attract, sustain, and establish voters’ connectivity, only the following social mediums are listed: TikTok, Facebook, Instagram, X (former Twitter) Truth Social, Podcast, and TV news broadcast.
The past 2024 Presidential election results indicated that the Republican Party effectively utilized social media, along with other communication channels, to establish voters’ connectivity. This strategy led to a significant win for President-elect Trump. He received 77,297,721 popular votes and 312 Electoral votes, showcasing the power of social media in modern elections.
As you consider the role of voters’ connectivity in the political landscape, it’s a crucial aspect of our democratic process that we must prioritize.
YOU BE THE JUDGE!
