Sean J. Combs (Puff Daddy): The Power and the Glory of Bad Boy Worldwide Entertainment Group
By Malik A. Azeez
New York University’s Clive Davis Institute of Recorded Music started a new course on Sean Combs on April 4, 2014. The course is a new History and Criticism course entitled “Sean Combs and Urban Culture.” Students can get two-credit course hours for the course.
In addition, this course will explore the social, cultural and political changes of the 1990’s and how Mr. Combs ascended to success by those changes. Furthermore, the course deals with how the man-Sean Combs has influenced American society.
Sean Combs is a rapper, record producer, entrepreneur, actor and business owner. In 1993, Combs established Bad Boy Records. Some of the artists that were signed included: The Notorious Big, Faith Evans, Craig Mack, 112, Total and Father MC. Similarly, Combs created The Hitmen, his in-house production team, who re-corded: Mary J. Blige, Usher, TLC, Mariah Carey, Jodeci, Boys 2 Men and Aretha Franklin.
Moreover, Sean Combs recorded his debut single “Can’t Nobody Hold Me Down” in 1997 on Bad Boy Records, as well as his first album, ‘No Way Out’.
Currently, in April 2014, Combs is a business owner of monumental proportions through his company-Bad Boy Worldwide Entertainment Group (BBWEG). BBWEG is based in New York and includes Bad Boy Records, an entertainment company and a media business. Some of the other businesses are record production, management, clothing design and restaurant operation. Equally important, BBWEG encompasses the following business assets daily: television and film production; Blue Flame Marketing and Advertising; Sean John clothing line; Music Publishing and social programs. Still further, Mr. Combs is the majority owner of BBWEG which has sales annually of $400 million with 600 employees.
With respect to his entrepreneurial works, Sean Combs is highly successful. He is the majority owner of Bad Boy Records; Combs has a venture in Diageo’s Ciroc Vodka; two clothing lines-Sean John and Enyce and the digital cable television network REVOLT, which is a partnership with Comcast. Also, other entrepreneurial achievements are: Designer of the Dallas Mavericks alternate jersey and fragrances-Sean John (SJ). The SJ fragrances are: 1) Unforgivable Woman (Perfume); 2) Unforgivable (Cologne); 3) SJ Empress (Perfume) and SJ I Am King (Cologne).
His production as a recording artist, record producer and actor are great. Some of the albums produced by Bad Boy Records include: No Way Out, 1997; Forever, 1999; The Saga Continues …2001; Press Play, 2006; Last Train to Paris, 2010 and The Electric Lady, 2013.
Whereas, his credits as an actor are for the films: Made, 2001; Monster’s Ball, 2001; Carlito’s Way: Rise to Power, 2005 and the 2004 Broadway Play, “A Raisin in the Sun.” Additionally, Combs was the producer of the soundtrack for the film- Training Day and executive producer for the film-A Raisin in the Sun, produced for television.
Ultimately, Sean J. Combs is the consummate rapper, entrepreneur, business owner, ac-tor and record producer who is having incredible success. He exemplifies first-class business standards, he is a business genius and produces the best entertainment products, with integrity, which is the power and the glory of BBWEG. Also, on Saturday, May 10, 2014, at 10 a.m., Combs will deliver the 146th Commencement Address at Howard University in Washington, D.C. And he will be receiving an honorary doctorate in humanities from Howard University.