The new EVP of basketball operations got his start at American Senior High School in Hialeah
By Mark Stallworth, Miami Times Contributor
From the hardwood of Miami’s American Senior High School to the executive suites of the National Basketball Association, James Jones has proven what local talent, discipline and dedication can achieve.
The NBA recently announced that Jones, a three-time NBA champion (2012, 2013 and 2016) and former Executive of the Year (2021), has been named executive vice president, head of basketball operations. It’s a full-circle moment for the Miami native, who has spent his life shaping the game from every angle.
For many in South Florida, this news isn’t just about basketball. It’s also about hometown honor.
Jones, affectionately known as “Champ” for his remarkable postseason success, was born and raised in Miami and honed his game on the courts of American Senior High School, located in the heart of the Hialeah/Miami Lakes area. From there, he starred at the University of Miami (1999-2003), where he earned a business degree while balancing the rigors of Big East basketball.
His appointment to one of the league’s most influential positions marks a historic rise from local high school standout to one of the most powerful decision-makers in global basketball.
Leading the game forward
As the new EVP of basketball operations, Jones will oversee the development and interpretation of playing rules, game operations, and the overall style of play for the NBA. He will also serve as a key liaison between players, coaches, referees and executives, shaping not just the game of today but the future of professional basketball.
“James is widely respected across the NBA for being an inspiring leader and the consummate teammate,” said Byron Spruell, president of league operations. “With his exceptional relationship-building skills and deep basketball expertise, he is well suited to guide our efforts to shape the current and future direction of the NBA game.”
For Jones, this is more than a promotion. “I’m thrilled and honored to take on the responsibility of leading the Basketball Operations department,” said Jones in a statement. “This is an exciting opportunity to pour my passion for the game into a new role and collaborate with so many talented professionals on driving the continued success and growth of the NBA.”
A legacy of winning
Jones’s NBA resumé speaks volumes. Drafted in 2003 by the Indiana Pacers, he went on to play for five franchises, most notably the Miami Heat and Cleveland Cavaliers. He appeared in an astounding seven consecutive NBA Finals, winning titles alongside LeBron James in Miami (2012 and 2013) and Cleveland (2016).
Known for his high basketball IQ and lethal three-point shooting career (40.1% from beyond the arc), Jones also claimed the 3-Point Contest title at the 2011 NBA All-Star Weekend. His 14-year playing career was the model of professionalism, never once finishing a season on a losing team.
Following retirement, Jones quickly transitioned into basketball leadership. He joined the Phoenix Suns front office in 2017 and was promoted to president of basketball operations. Under his guidance, the Suns snapped an 11-year playoff drought, made the 2021 NBA Finals, and won a franchise-record 64 games the following season. In 2021, he was named NBA Executive of the Year.
Miami roots run deep
While his achievements span the national stage, Jones has never forgotten where it all began. He remains a symbol of what’s possible for Miami’s youth, especially those from North Dade and Carol City, where football traditionally dominates the spotlight.
His success story serves as inspiration for the next generation of American Senior High Patriots and student-athletes across the South Florida landscape.
Jones’ local ties remain strong: he’s a proud alum of UM, where he was inducted into the Hurricanes Sports Hall of Fame in 2014; and he served as secretary-treasurer of the National Basketball Players Association from 2008 to 2017, using his platform to advocate for player rights and financial literacy, something he also studied as a finance major at the University of Miami.
In a city that has long produced top-tier athletes, Jones’ latest chapter reinforces that Miami’s influence on the game runs deep, not just on the court, but in the boardroom as well.
