NASHVILLE, TENN.– When the National Museum of African American Music (NMAAM) officially opens its doors in the summer of 2020, it will be a first-of-its-kind cultural institution that celebrates the tradition of the people behind Black music and the music’s significant impact on the soundtrack of American society. Located in the heart of Downtown Nashville, Tennessee, the museum will be the newest crown jewel to Nashville’s royal musical landscape. In support of its pending grand opening, NMAAM leadership has tapped into an all-star “band” of creative agencies to lead the marketing communications push and drive interest and excitement with future guests.
Now that the museum space at Fifth + Broadway has been secured, gallery and artifact layouts have been completed and construction is underway, NMAAM’s team of creative agencies, led by agency of record Authentique Agency, will deliver on the overall brand strategy, marketing execution, public relations, advertising, experiential marketing and special events. The NMAAM agency team is a collection of award-winning marketing professionals from around the country who reflect the diversity and content of the museum as well as the homegrown pride and musical spirit of Nashville.
“As the first ever museum solely dedicated to the preservation and advancement of Black Music, we were very intentional about being relevant and inclusive when building the marketing team for our grand opening,” said H. Beecher Hicks, III, NMAAM President and CEO.
“This museum tells the story of not only the musical contributions of Black people in America, but also the personal stories behind those who paved the way in creating these genres and making them global phenomena. We’re excited and encouraged that we have a diverse team of marketing professionals leading this project and that the team reflects both the content in the museum and the local Nashville community.”
Lead agency Authentique based in Atlanta, Georgia, has been working with NMAAM since 2017 and was officially named lead Agency of Record in July 2019.
The Authentique Agency is a full-service marketing consulting firm focused on leveraging the power of identity. A certified minority and LGBT-owned firm, Authentique is intentional about creating brand campaigns that genuinely reflect multicultural and LGBTQ life, voices and viewpoints. The agency believes that to build affinity, a brand must observe the intersectionality of cultural identity, and account for how it influences a consumers’ decision-making. Learn more about Authentique at AuthentiqueAgency.com.
