Black PR Wire Power Profiler on Tori Fernandes

(Source Black PR Wire)

Tori Fernandes is currently the Vice President of Corporate Communications at Disney. She is an accredited communications and crisis management leader with a decade of experience delivering award-winning communications and public relations campaigns at Fortune 500 companies. She has a wealth of experience in corporate branding, consumer marketing and consumer products, special events, social media and tech, crisis, internal communications, business-to-business, and entertainment public relations campaigns. She also has experience managing and working closely with C-level executives and top-line management and has proven ability in strategic thinking, creative problem-solving and managing multiple teams and projects.

Fernandes pioneered the communications strategy for Disney’s largest-ever “upfront,” or advertising sales period, which recorded more than $9 billion in advertising commitments. She contributed to the ad-tier launch of the Disney+ streaming service. The launch included more than 100 partners. Fernandes initiated a small-business accelerator program for underrepresented populations. Prior to working at Disney, Fernandes worked at the Public Relations Society of America, the Nielsen Company and Nickelodeon. She serves on the board at the nonprofit ANA Education Foundation, which connects the advertising, marketing and academic communities. She is also a junior chair for the Food Bank for New York City.