Latoya is known worldwide for the celebrity-collected shoes that she paints by hand and flies off the shelf and onto the red carpet. In addition to custom shoe commissions, she sells one-of-a-kind designs in various sizes on her website, www.lovchld.com.
This is the genesis of Latoya’s brand. When Latoya established her design & filmmaking name LØVCHLD, it came from a place of immense grief. She had never really been faced with a more accurate understanding of her ability to overcome heartbreak until someone she loved and connected to passed away. She wanted to find peace, and in doing so, found herself transmuting her feelings onto various shoe canvases and film, meditating through creative exploration and using different techniques of organizing colors to create a captivating visual experience. Thus, encouraging people to feel a sense of joy as they forge ahead on any given path.
