By Bobby R. Henry, Sr.
President Joe Biden’s recent efforts to engage with the Black community through prominent organizations like the NAACP and prestigious institutions such as Morehouse College underscore his recognition of the pivotal role Black voters play in his political success. However, these efforts may fall short if they do not include direct engagement with Black-owned media and other influential platforms within the community. As the election season heats up, Biden’s chances of securing a second term could hinge on whether he maximizes every opportunity to connect authentically with Black Americans.
During his Detroit visit at the local NAACP branch’s annual Fight for Freedom Fund Dinner, Biden echoed a familiar but crucial message: “The nation…needs all of you.” This sentiment was similarly emphasized in his speeches at the National Museum of African American History and Culture and as a commencement speaker at Morehouse College. These engagements highlight his appreciation for the Black community’s decisive support in 2020, which was instrumental in his victory.
“Because of your vote,” Biden stated, “it’s the only reason I’m standing here as president of the United States. You’re the reason Donald Trump is the defeated former president and you’re the reason Donald Trump is going to be a loser again.” This acknowledgment is not just rhetoric; it’s a call to action, reminding the Black electorate of their power and the president’s dependency on their continued support. President Biden need not forget his meeting in South Carolina with Congressman Jim Clyburn when he was lagging way behind in the polls and immediately after that he met with publishers of the NNPA and the rest is history.
However, while these symbolic gestures and high-profile speeches are significant, they are not sufficient on their own. Biden must ensure he engages with the community through every available avenue, particularly Black-owned media outlets, which have the credibility and reach to influence and inform Black voters on a grassroots level. The National Newspaper Publishers Association (NNPA), with its network of 250 Black-owned newspapers and a collective reach of over 18 million readers weekly, represents a critical platform that Biden cannot afford to overlook.
The initial hiccup with scheduling a meeting with the NNPA should serve as a cautionary tale. While understandable, such setbacks must be swiftly addressed. The NNPA has the infrastructure and the audience to effectively disseminate Biden’s message and policies to the Black community, providing a vital link that large, mainstream media often miss. Engaging with the NNPA is not just a strategic move; it’s an essential one.
Moreover, appearing on Black-owned talk shows like Roland S. Martin’/Roland Martin Unfiltered, and attending conventions like the NNPA’s June gathering would provide Biden with direct access to the community’s concerns and aspirations. These forums offer more than just visibility; they offer a chance for genuine dialogue and trust-building, which are crucial in a political landscape where every vote counts.
In the high-stakes game of politics, failing to engage with these essential platforms is akin to playing Russian roulette with his presidency. Biden must leverage every opportunity to communicate his administration’s achievements and future plans, particularly in a way that resonates with Black Americans who feel their concerns are often sidelined.
As the election approaches, President Biden’s outreach strategy must evolve from symbolic gestures to substantive engagement. By working closely with Black-owned media and attending pivotal community events, he can ensure that his message not only reaches but resonates with the Black electorate. This is not merely a matter of political strategy; it is a recognition of the power and importance of a community that has consistently proven to be a decisive force in American elections.
In conclusion, Biden’s presidency and potential re-election bid are inextricably linked to the Black community’s support. The path to securing this support lies in genuine, consistent, and respectful engagement. Only then can he hope to replicate the success of 2020 and prevent a political misstep that could cost him the office he now holds.
