Rihanna’s Legend Grows with Historic Moët Hennessy Louis Vuitton Partnership

Rihanna also becomes the first woman to create an original brand for the group and the name of the line is called Fenty. (Photo: Rihanna sings during The Concert for Valor in Washington, D.C. Nov. 11, 2014., DoD News  Photo by EJ Hersom / Wikimedia Commons)
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By Stacy M. Brown, NNPA Newswire Correspondent@StacyBrownMedia

      Rihanna has proven her-self as more than just “Black Girl Magic”; she epitomizes it.

At just 31-years-old and already an icon, Rihanna is the youngest solo artist to score at least 14 No. 1 singles on the Billboard Hot 100 Charts – accomplishing that feat faster than anyone in history.

With well over 60 million albums and 210 million tracks sold worldwide, Rihanna counts as one of the best-selling digital artists of all time.

She’s earned 8 Grammy Awards and 14 Billboard Music Awards, and she is the first female solo artist to sell out 10 concerts at London’s famed O2 Arena.

In 2018, she launched the ultra-popular Fenty Beauty, which by the end of the year had reached well over $400 million in sales.

And, her Savage X Fenty lingerie line has also scored millions in sales with orders breaking the internet.

Now, the artist, whose full name is Robin Rihanna Fenty, has made history again.

She’s set to launch a fashion label with French luxury goods group Moët Hennessy Louis Vuitton (LVMH), making her the first woman and first woman of color to lead a house under the LVMH brand.

Rihanna also becomes the first woman to create an original brand for the group and the name of the line is called Fenty.

“I’ve been given a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,” Rihanna said in a statement this week.

“I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together,” she said.

Rihanna, whose world tours have captivated fans in more than 100 countries, was the first ever to receive an Icon award at the American Music Awards and her most recent hit, “Work,” hit No. 1 on iTunes in 91 countries less than two days after its release.

“Work” also became Rihanna’s 27th Top 10 hit on the Billboard Music Charts, tying her with Elton John and Mariah Carey for the fifth-most top 10s in the chart’s history.

Born in the Barbados parish of Saint Michael, Rihanna has earned acclaim as one of the foremost inter-national superstars of her generation – and any other generation.

She’s also a bona fide business icon and her cultural influence stands unsurpassed.

“Everybody knows Rihanna as a wonderful singer,” LVMH Chairman and CEO Bernard Arnault said in a statement.

“But, through our partnership at Fenty Beauty, I discovered a true entrepreneur, real CEO and a terrific leader,” Arnault said.

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    Carma Lynn Henry Westside Gazette Newspaper 545 N.W. 7th Terrace, Fort Lauderdale, Florida 33311 Office: (954) 525-1489 Fax: (954) 525-1861

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