President Joe Biden’s recent efforts to engage with the Black community through prominent organizations like the NAACP and prestigious institutions such as Morehouse College underscore his recognition of the pivotal role Black voters play in his political success. However, these efforts may fall short if they do not include direct engagement with Black-owned media and other influential platforms within the community. As the election season heats up, Biden’s chances of securing a second term could hinge on whether he maximizes every opportunity to connect authentically with Black Americans.