Fresh Ride, Bright Vibe: Your Ride. Your Space. Your Community.
When Jordan moved from Orlando to Broward County for college, he knew life was about to change. He was in a new city, with new friends and a new campus, but he did not have a car. At first, that felt like a problem.
“I thought I’d be stuck biking everywhere in the heat or spending a lot on Uber,” he remembers. “I didn’t know if I’d be able to explore much without a ride.”
That changed quickly. During orientation week, someone mentioned Broward County Transit. Curious, Jordan looked it up and found out that students not only get a discounted fare, but BCT offers dozens of routes connecting the whole county, from major universities and libraries to the beach, shopping centers, and nightlife.
“It honestly surprised me how easy it was,” he says. “I downloaded the app, checked the real-time tracking, and caught the bus near my dorm the next day. The bus was spotless, cool, and calm. Way different from what I imagined.”
What started as a practical choice soon became a lifestyle. Jordan now takes the bus to class every day and uses weekends to explore. One week, he’ll head to Hollywood Beach. Next, he’ll hit the Galleria Mall, stop for coffee on Las Olas, or check out a local food truck event near Sunrise.
And because he’s using the student discount, it barely touches his budget.
“It’s one of those things where you think, ‘Why didn’t I do this sooner?’”
For Jordan, the best part is the feeling of independence. He’s building a new life in Broward, and BCT gives him the freedom to discover it on his own terms.
“Fresh Ride, Bright Vibe isn’t just a catchy slogan. It actually feels like that. The bus gives me space, freedom, and peace of mind. I never thought public transit could be this good.”
Fresh Ride. Bright Vibe. Affordable, clean, reliable, and yours.
Learn more about student fares and trip planning at Broward.org/BCT or call (954) 357-8400.
